Who should attend

• Executives who want to learn how leading companies leverage advanced analytics to compete and win
• Interactive marketing innovators who want access to "game changing" insights for digital marketing optimization
• Enterprise architects, data warehousing, and business intelligence professionals looking to provide the infrastructure for big data and advanced analytics to their business partners
• Data scientists, business analysts, statisticians, “quants”, hackers, or analytics professionals responsible for making data-driven business decisions.

Agenda*

8:30 - 10:30 am	Registration in Exhibit Hall Coffee and Continental Breakfast
10:00 - 10:10 am	Welcome — Bill Franks, Chief Analytics Officer, Teradata
10:10 - 10:50 am	Keynote — Tasso Argryos President and Co-Founder, Teradata Aster “Simplifying Big Data Analytics for the Business”
10:50 - 11:30 am	Keynote — Jim Walker, Hortonworks “Apache Hadoop's Role in Your Big Data Architecture”
11:30 - 12:30 pm	Keynote — Ari Kaplan "Moneyball" advisor to Major League Baseball teams, President of AriBall “Cross Industry Lessons from Moneyball Analytics”
12:30 - 2:00 pm	Lunch and Exhibit Hall Networking
Track 1: Digital Marketing, Analytics and Testing Track 2: Data Science and Analytics 2:00 – 2:30 pm Matt Comstock, Razorfish "Razorfish Multi-Channel Marketing: Better Customer Segmentation and Targeting" Mike Gualtieri, Forrester Research "Evaluating Big Data Predictive Analytics Platforms" 2:30 – 3:00 pm Ian Hersey, Attensity "It Live, Or Is It Memory? Real-Time Social Analytics" Bernard Blais, SAS “Technology Strategies for Big Data Analytics” 3:00 – 3:30 pm Rafael Mejia, Barnes & Noble "Using Big Data to Quantify Loyalty - 'Do you come here often?'" Bill Franks, Teradata "What Makes A Great Data Scientist?" 3:30 – 4:30 pm Track 1 Panel Session Track 2 Panel Session "Simulast: Do You Really Need a Data Scientist?" 4:30 – 6:30 pm Networking Reception in Exhibit Hall

Location

Sheraton New York Hotel and Towers
811 7th Avenue 53rd Street.
New York, NY 10019
Phone 212.581.1000

The Sheraton New York Hotel and Towers offers a convenient midtown Manhattan location and deluxe hotel amenities for the business and leisure traveler.