Who should attend

• Executives who want to learn how leading companies leverage advanced analytics to compete and win
• Interactive marketing innovators who want access to "game changing" insights for digital marketing optimization
• Enterprise architects, data warehousing, and business intelligence professionals looking to provide the infrastructure for big data and advanced analytics to their business partners
• Data scientists, business analysts, statisticians, ”quants”, hackers, or analytics professionals responsible for making data-driven business decisions.

Agenda

8:30 – 10:00 am	Registration
10:00 – 10:10 am	Keynote Welcome – Bill Franks
10:10 – 10:50 am	Keynote – Wayne Eckerson, BI Leader Consulting: Integrating Big Data in BI Ecosystems
10:50 – 11:20 am	Keynote – Tasso Argyros, Teradata Aster: Simplifying Big Data Analytics for the Business
11:20 – 11:50 am	Keynote – Shaun Connolly, Hortonworks: Apache Hadoop Now, Next and Beyond
12:00 – 1:30 pm	Lunch and Exhibit Hall Networking
Track 1: Digital Marketing, Analytics and Testing Track 2: Data Science and Analytics 1:30 – 2:00 pm Alan F. Nugent, Mzinga The Social Media Challenge to Big Data Simon Zhang, LinkedIn From Data Science to Business Value – Analytics Applied 2:00 – 2:30 pm Dustin Smith, Tableau Software Practical Applications of Visual Analytics Paul Bachteal, SAS Technology Strategies for Big Data Analytics 2:30 – 3:00 pm William Rand, University of MD Trust and Influence in the Complex Network of Social Media Bill Franks, Teradata Corporation What Makes a Great Data Scientist? 3:00 – 3:45pm Panel: Digital Marketing Optimization Panel: Data Science
3:45 – 5:30pm	Networking Reception

Location

INTERCONTINENTAL BOSTON
Address: 510 Atlantic Avenue
Boston, MA 02210
Tel: +1 617 217 5116
Fax: +1 617 217 5120

http://www.intercontinentalboston.com/